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Innovation is at the core of emerging industries. It's not just innovation at the technology level, but innovation through strategy, marketing and branding as well. But what happens when there

Executive Brief

Narrative Violations

We live in a world full of narratives. Each with their own gatekeepers. Each with their own agendas and interest. These narratives should always be questioned.

Coronavirus

Expert Roundtable: How Cannabis Brands Can Be Cautiously Aggressive in a Time of Uncertainty

What should cannabis brands be doing to weather this crisis and better position themselves for the future?

California Cannabis Market

Expert Roundtable: What Cannabis Companies Should NOT Do Right Now

Cannabis companies are in a unique position as they try to navigate the Covid-19 crisis. There's a lot of advice on what they should do. But what should they not do to maintain their brand and connection with their consumers through this uncertainty.

Executive Brief

The Value Chain Question

One of the most important decisions a company makes early on is where to participate in the value chain.

Executive Brief

This Time it's Different

This economic crisis is different from 2008. The combination of the aspirational economy + the wellness movement is a winning formula for cannabis brands.

Cannabis Digital

How the Coronavirus Will Fast-Track The Cannabis Industry's Digital Transition

The cannabis industry digital transition is happening now. Is your brand ready for the new post-pandemic paradigm in retail cannabis? Here’s what to do.

Executive Brief

The Great Acceleration

We don't know what the right or wrong answer will be on how to react. But, what we do know is that many of the trends pre-COVID19 are now seeing massive acceleration – which we can learn from and plan accordingly.

The Aftermath

The Post-Coronavirus Cannabis Industry Playbook

Anticipating what’s ahead for the post-coronavirus cannabis industry.

Executive Brief

But first, an audience.

Since the advent of social media, consumers are engaging with content differently and that is changing the way brands are built.

California Cannabis Market

Here Comes the Reckoning: Predictions for the California Cannabis Market's Next 12 Months

Renewed hope remains as lawmakers and advocates continue to push corrective legislation forward. Even as the state faces the COVID-19 pandemic, it has shown its resilience in the cannabis space and why a bright future may not be too far out of the picture.

Cannabis Startups

Five Questions Every Cannabis Business Founder Should Ask Themselves

Starting a cannabis business requires considering unique social, regulatory, financial and managerial issues that make this sector different from others.

Selling Cannabis in California

The Dos and Don'ts of Selling Cannabis in California

Operating in a state where adult-use cannabis is legal does not mean that the product is not heavily regulated. Make sure you follow guidelines exactly and specifically in order to avoid conflicts with the law.

California Cannabis Market

The Three Biggest Hurdles to Building a California Cannabis Brand

On average, for every dispensary in California, there are over 35,147 potential legal customers. This number far exceeds Colorado and Oregon’s rato of between four and five thousand potential clients.

Selling Cannabis in California

Everything You Need to Know About Selling Cannabis in California

Want to break into the California cannabis market? Here's why it's extremely complex, and how to sell cannabis in the biggest legal market in the world. California’s cannabis market

Cannabis Investment

Why California is Still the Biggest Cannabis Investment Opportunity on the Planet

A colossal economy with a legalized market with a strong appetite for marijuana products has led investors and entrepreneurs to stargaze at the immense possibilities this monumental market has to offer.

California Cannabis Market

3 Ways the California Cannabis Market is Different Than Other States

Most consumers would prefer to purchase cannabis products from trusted and regulated sources. And the massive growth projections over the next five years will be due to the canna-curious consumers who are not familiar or as comfortable with the black market.

California Cannabis Distribution

California Cannabis Distribution 101

Once you have approval from your local government, you can apply for your state seller's permit. To create the application, you need to provide a great deal of information, including the following:

California Cannabis Regulation

California Cannabis Regulations 101

However, just because marijuana is legal in the state doesn't mean it's easy to cultivate and sell. If you're looking to break into the rapidly growing California cannabis industry, read on for our guide to California cannabis regulations.

California cannabis tax

California Cannabis Tax Policy 101

If you're thinking about setting up a cannabis business in the Golden State, then you'll need to know about California cannabis tax rules. That's easier said than done, however. You'll need to pay different taxes depending on whether you're a cultivator, distributor, or retailer.