Executive Brief Narrative Violations We live in a world full of narratives. Each with their own gatekeepers. Each with their own agendas and interest. These narratives should always be questioned.
Executive Brief The Value Chain Question One of the most important decisions a company makes early on is where to participate in the value chain.
Executive Brief This Time it's Different This economic crisis is different from 2008. The combination of the aspirational economy + the wellness movement is a winning formula for cannabis brands.
Executive Brief The Great Acceleration We don't know what the right or wrong answer will be on how to react. But, what we do know is that many of the trends pre-COVID19 are now seeing massive acceleration – which we can learn from and plan accordingly.
Executive Brief But first, an audience. Since the advent of social media, consumers are engaging with content differently and that is changing the way brands are built.
